“Video means learning, learning, and learning”
About 60 people from the sports and sponsorship sectors met at the FIFA World Football Museum on September 23, 2016 to hear keynote speakers and panel discussions on the subject of video and its use in the sports and sponsorship sectors. The invited keynote speakers and panelists had already had experience with videos and had exciting case studies and lessons learned to present. Oliver Beyer, CEO of DOSB New Media (Subsidiary and New Media Arm of the German Olympic Sports Federation) reported on the success story of Sportdeutschland.TV. Since 2015, the stock exchange-listed ProSiebenSat1.group has held a majority share. He showed the opportunities and limitation for popular sports with regard to the use of video and explained the boost that a large media house can give him. At the same time, he encouraged Swiss sports associations and clubs to tackle the issue of video. However, the involvement of all involved parties is needed this, and at the same time the association or club would have to be willing to invest money in the first years. However, this will pay off in the long term.
In the panel discussion “The video trend: luck for clubs and associations” Oliver Beyer, Jürgen Krucker (CEO of the Swiss Handball Association) and Roger Müller (Head of Media and Marketing of the Swiss Football League) discussed, under the moderation of Marco Demont (Partner YOVEO AG), the initial question, addressing topics such as different reach in Switzerland and Germany and financing issues.
After the break, Björn Wäspe, Head of Brand Activation, Sponsorship & Events at UBS gave an exciting insight into UBS’s global sponsorship strategy. Using the examples of Formula 1, Weltklasse Zürich and the UBS Kids Cup, he showed the versatile possibilities videos offer. Wäspe also presented the project “Finisher-Clips”, with which impressive coverage was achieved. Finally, Björn Wäspe mentioned the fact that video was a very central tool in sponsorship, but it also meant “learning, learning, learning” over and over again. Not everything works. In the ensuing panel discussion with Christoph Joho, Co-Meeting Director Weltklasse Zürich, Pascal Jenny, Tourism Director Arosa, and Daniel Brunner, Head of Branding Helvetia Versicherungen, he considered the question of whether videos are now hype or offer real added value. Topics such as virtual and mixed reality, the production of videos and their integration into the communication strategy of large companies were discussed. Opinions were polarized. While Daniel Brunner was more critical on the subject of video, Pascal Jenny sees the future in the new technologies, which will also show what really works or is only just temporarily fashionable.
With the partner Tata Interactive Systems, an Innovation Corner was introduced for the first time. The Moving Chair and the Hololens provided impressive insights into mixed and virtual reality themes, and the participants were able to try the gadgets at the same time. The first Virtual Reality Penalty shooting in the world and the Matterhorn in 3D were offered.
The next video 2.0 event will be devoted to “Finance & Insurance” and will be held on the 26 January 2016 in Zurich. More information will follow in due course.
National and international experts, thinkers and creators from a wide range of industries and subject areas provide insights into their success stories. Here are the speakers and panel participants at Video 2.0 Sport & Sponsoring.