Switzerland Marathon light: Combining Finisher-Clips and Virtual Reality

Since 2014, Viktor Röthlin, European Champion of the Marathon in Barcelona 2010, has been organizing the “Switzerland Marathon light” in Sarnen, Switzerland. This year the competition “Beat Vik” was launched.

The concept: Viktor Röthlin starts time-staggered to other participants and rolls-up the field from behind. Winners are those participants he doesn’t overtake.

This year, iRewind provided two video innovations. On the one hand, iRewind produced 2’170 finisher videos with its own video cloud product iRewind. Since publishing the finisher videos on the organizer’s website more than 5’000 videos have been watched within a short time; around 40% of these were distributed on mobile devices.

The latest feature: iRewind can also be shared via WhatsApp, which overtook Facebook and Twitter as sharing option.

iRewind also provided a world first: a complete semi-marathon was produced as a Virtual Reality (VR) video. Why is this exciting? The VR-Cam (“Isostar-Cam”) accompanied Viktor Röthlin during his entire race. This allowed the participants to review the race and analyze the moment when they were overtaken by Viktor Röthlin. The VR video was published on YouTube and embedded on the organizer’s website, including the finisher clips.

Bucher Municipal: Virtual reality with real added value

Bucher Municipal has shown how the use of Virtual Reality offers real added value. The topic: The first CityCat 2020ev, the first full electric sweeper in the 2 m³ class, was in the middle of 2017 on roadshow. They work just as thoroughly as a diesel vehicle, but quieter, emission-free and exhaust-free. In the long term, it also generates lower operating costs than a diesel vehicle – at the best in terms of noise, driving comfort and driver’s health. We have created a VR video for Bucher Municipal, which shows the big difference between an electric vehicle and a diesel vehicle. The experience was shown in the context of the roadshow at the booth with virtual reality glasses, whereby the VR video was parallel also distributed on a big screen.

With this on site VR activity, Bucher Municipal succeeded not only in achieving a “marketing gag”, but also by using Virtual Reality to demonstrate the advantages of an electric vehicle in a concrete and very realistic manner. The reactions of the users were correspondingly positive.

JOWA: Apprentices realize their own video project

Videos are becoming increasingly popular in HR and specifically in employer branding. This trend also includes activities related to the apprentices of a company. On the one hand, the aim is to fill apprenticeships with candidates who are as highly talented as possible, but also to position the company in a positive way towards potential future employees. JOWA (a wholly owned subsidiary of Migros and part of the M-industry) has developed a very exciting approach with the help of videos, to involve its apprentices actively in the video creation process, but also to use the final videos effectively for its own purposes.

In the light of an internal food waste campaign consisting of various information events and also a traveling exhibition around the eleven JOWA locations, the apprentices developed storyboards that explained the challenges of “food waste” with videos. A YOVEO coaching team introduced the apprentices to the topics of storytelling and video production, furnished the individual workgroups with the appropriate equipment and accompanied them during the production of the individual videos. YOVEO supported the groups in postproduction and with advice related to storyboard development.

The final video products were then shown during the touring exhibition. The technology of interactive videos was used. The exhibitors interested were able to view the individual videos on a single notebook.

The entire campaign was a success on all sides and received positive feedback from visitors to the touring exhibition. What were the three reasons for success?

Authenticity

The videos produced were not high-end products. But this was not the goal in any way. It was clear from the beginning that the videos were created by the apprentices. They live on the basis of authenticity, of the real, and also of the funny and the unexpected. This also made the videos very entertaining, even if an occasional recording was not perfect.

Involvement

From the very beginning, the apprentices were involved in a comprehensive video project: from the theory, to the creation of a storyboard and to the production, they were heavily involved and were responsible accordingly. This early onboarding to the project was rewarded on the part of the apprentices, who showed great dedication and enthusiasm.

Visibility

An important point is the visibility of the work. The individual videos did not disappear onto a cloud server, but were a central part of the touring exhibition, which in turn was great recognition for the apprentices of JOWA.

 

YOVEO was involved in the conception, training, production and realization of the interactive video for the touring exhibition.

Touring exhibition with video screen

 

Single videos in the interactive video player